Tea Caddy: The London Experience
Tea Caddy is an experiential tea boutique set up in the Victorian Era's afternoon tea culture which is a highlight of the traditional London living. The tea parlour is based on my observation of London and hence I have tried to depict the London culture through Tea Caddy's branding, packaging and the overall look of the parlour. The main ground pillars of my concept are based on the architecture, fonts, colour pallet, floral patterns, and the wax seal that I observed during my research for the same which were then incorporated in Tea Caddy's look and feel.