Sunsilk: Re-Branding

This was my 3rd year final project- Re Branding Advertisement where my product was Sunsilk Shampoo. I was asked to change the SMP of the brand which included Tagline, Press Advertisements and TVC. My new tagline for the same was "Every hair tells a different story", the idea behind it was to appreciate all kinds of hair and their journey. For example, when we are upset or in an unpleasant mood, our hair is usually in a messy state. Similarly, when we are happy or in a pleasant mood, our hair is usually beautifully styled. The core meaning behind the new campaign is that we can judge a person's mind of frame by looking at their hair and thus, every hair tells a different story (Picture Courtesy: Internet).