Whenever we see Lays Magic Masala, the only one thing that comes in our mind is- Spicy Masala. That’s how I have framed my Press Advertisement (hypothetical) and the my Tagline "Taste The Magic". Every face tells a different story when the first chip is tasted, that’s what I have captured, the first expression on peoples’ face when they eat it. It is quite amusing to judge their feeling from their expressions.
Tv Concept:-
Usually people don’t realise how they look while eating Lays Magic Masala but the other person can clearly see and judge what all must be going on inside. That’s what I have captured in my TVC, ‘the first expression’.
Digital Strategy Concept:-
Everyone has his or her own way of eating Lays Magic Masala, the flavor is
Embedded in our minds and hearts since years.
People have to send the pic of their favorite food they eat with with magic masala, whichever picture gets the most like will get a hamper from Lay’s of Magic Masala
Retail Strategy Concept:-
When we say Magic Masala- we mean Magic Masala! One major retail strategy that we will adopt will be for all children aged above +5. We will place a big bag full of different flavors’ of Lays, the person has to put his/her hand in it and grab one of the packets. If a blue one comes out- it’s theirs, otherwise they will have to pay for it. It’s about hitting the right chord. The kids in this age range are very much drawn towards their “Blue Lays”, and that’s why we will attract them. College students might also get attracted when they go shopping in a group or
Individually.