Hitched required the creation of a new set of B2C advertising in a different style from the ones they had previously used. The brand was searching for something that reflected Hitched as a brand - something entertaining, helpful, inclusive, and approachable. I created a new set of ads based on the global brand guidelines, adding a simple twist to the creatives to make the brand appear more appealing and fresh to customers. In addition to choosing people to feature in my images, I chose ethnically inclusive imagery. In addition to royalty-free photographs from sites like Shutterstock and Unsplash. The ads were created in 3 different sizes 1080px X 1920px, 1080px X 1080px and
1920px X 1080px.
